The Moscone Center Delivers Rock Solid Wi-Fi to 18,000+ Attendees - Case Study

Updated: Jun 24, 2020

“We have built our network the way that we have, selected the vendors that we have and chosen the partners that we have to help us ensure that we can deliver rock solid internet to all of our clients.”


“DOES MOSCONE HAVE WI-FI?” is by far the most common question that is asked on the Moscone Center website’s FAQ. For anyone who has been to a convention, tradeshow or exhibition, this may be one of the first questions asked by many convention attendees as soon as they step into the convention center.

A city-wide initiative led the Moscone Center, the flagship convention and exhibition campus in San Francisco, California, to make Wi-Fi an essential part of the convention and exhibition experience. The Moscone Center consists of three main halls spread out across 87 acres, supports up to 74 events per year and holds up to 60,000 guests.

THE CHALLENGE “IN THE EXHIBITION AND TRADESHOW INDUSTRY, there are no second chances with customers. Large events require Wi-Fi that works right the first time,” says Jeff Hardy, Network Engineer, Moscone Center. “As part of a city-wide facelift construction project, it was decided that the Moscone Center would be fitted with Wi-Fi in each of its three buildings across its more than two million square feet of space."

High-density Wi-Fi would soon become an essential part of the convention- and tradeshow- goer experience. Thousands of people at events in this space need to open emails, use online conference applications and participate in interactive sessions requiring Wi-Fi, e.g. exhibitors, staff, security and facility IoT devices. To provide this, the Moscone Center needed a consistent and scalable solution that would improve the attendee experience, support convention organizers’ needs and grow with them as their network evolved.


  • Unique device connections: 37,073

  • Peak device connections: 14,214

  • Peak bandwidth: 2.1 Gbps

THE SOLUTION THERE WAS NO ROOM TO CUT CORNERS FOR MOSCONE. Multiple teams, including the Moscone Center technical team, worked together to select the right Wi-Fi solution for the convention center. After considering two other major supplier finalists, they selected the Xirrus solution for reliability, low total cost over time, reduced cable runs and excellent support from Xirrus engineers.

INITIAL PLANNING OF THE NETWORK began in 2011 to ensure a good design and proper execution for the installation. In 2012, 90 Xirrus APs were deployed in the convention center; today, there are 375 Xirrus multi-radio APs (equivalent to 800 to 1,000 2-radio APs) installed across the campus reflecting the significant increase in demand and usage of wireless by today’s customers.

The deployment uses both indoor and outdoor, unique multi-radio Xirrus access points (AP) with software- defined radios to ensure that the Moscone Center has the capacity advantage in their network. Additionally, there are 150 portable APs that can be rapidly deployed on tripods as needed to augment large keynote sessions. To deploy and manage devices in their network, the Moscone Center uses the XMS network management system. Most events are supported with all 5 GHz Wi-Fi coverage to provide the highest bandwidth connections to users. The unique software-defined radios of the Xirrus solution allow the entire Wi-Fi network to be configured to run at 5 GHz for optimal performance. The Moscone technical team can add 2.4 GHz Wi-Fi coverage for convention customers that put in special requests. The aggregate throughput to the Internet scales to 1.5 Gbps or more for larger events.

THE RESULTS IMMEDIATE RESULTS INCLUDE reliable Wi-Fi connections for customers and attendees, while long-term results include increased satisfaction and a network that works with them. For the average event, there are 6,000 to 7,000 Wi-Fi connections, and for larger events there may be more than 18,000 connections.

Since 2012, there have been no major outages and nothing notable in terms of downtime; a network experiencing such low downtime over several years is proof of Xirrus multi-radio APs’ groundbreaking performance and stability. When they needed assistance, technical staff at the Moscone Center received excellent support from Xirrus, since convention centers cannot afford to wait or go through multiple layers to have their questions answered. The combination of a consistently high-performing solution and help from the Xirrus support team made it easy to manage the Moscone Center network.

Specific capabilities include:

EXPANDING THE NETWORK THE MOSCONE CENTER HAS A HIGHLY SCALABLE NETWORK, supporting their internal team, convention organizers and attendees. The Moscone team may not have realized how important high-density Wi-Fi would be when they first started planning their network. However, the Xirrus solution, now part of Cambium Networks’ Wi-Fi portfolio, progressed with the Moscone Center as that understanding grew.

> Learn more about Xirrus Access Points

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#XirrusAPs #Wifi #Conventions #Events #CaseStudy

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